Background:

These Trademark prints from American companies are part of a folio organized by Joseph Sinel, a New Zealand-born graphics artist who emigrated to the United States in 1918 by way of England.  The intended audience for the folio was the graphics artist who was looking for a source of ideas for their own work.  In addition to designing Trademarks himself, Sinel also coined the term "industrial design" to refer to industrial objects used in advertising.