These Trademark prints from American companies are part of a folio organized by Joseph
Sinel, a New Zealand-born graphics artist who emigrated to the United States in 1918 by
way of England. The intended audience for the folio was the graphics artist who was
looking for a source of ideas for their own work. In addition to designing
Trademarks himself, Sinel also coined the term "industrial design" to refer to
industrial objects used in advertising.